Is Gucci about to undergo a major transformation? Alessandro Michele is leaving the brand as creative director. According to a source who spoke anonymously, Michele “was asked to initiate a strong design shift” to revitalize the brand, but she didn’t.

In the past, Pinault has shaken up one of Kering’s key brands. In a surprise move last November, Pinault fired Daniel Lee from Bottega Veneta, despite his strong performance and critical acclaim.

Matthieu Blazy, who worked in Bottega’s studio before becoming creative director at Burberry, succeeded Lee at the brand. The artisanal roots of the brand have been returned by Blazy in just two seasons.

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